Afshana Diya above the harbor in Monaco

About · In my words

I have always been a little too curious about why people choose what they choose.

Ask the younger me what I wanted to be and you would have heard “owner of an ice cream factory.” That dream melted, but the idea behind it stayed: make something people love. Add a soft spot for stories and people and you get my first job, at a digital marketing agency in Dhaka. I spent my days on campaigns for brands like Coca-Cola, Airtel and Yonder Music and my nights wondering why one idea landed and another did not. Advertising came next. As a strategic planner, I finally got paid to ask “why” all day.

Then tech pulled me in and I realized software products need stories too. In 2017 I found the WordPress community and it changed how I saw work. Strangers became teammates, teammates became friends and a small plugin could reach someone on the other side of the world. I have been telling those stories ever since.

Now my days are full in the best way: 30+ products, a team of about 120 and xCloud, the company I co-founded in 2024. Evenings and weekends belong to JCI Dhaka Founders. In 2026 I led the chapter as Local President and in Japan we were named the Most Outstanding Local Organization in Asia Pacific.

Somewhere in between, life happened too. Some of my favorite chapters are not on a resume. In 2022 I married the love of my life. Four years later the honeymoon phase is still going strong, alhamdulillah!

And the travel? It never stopped. I have stood in deserts, on mountains and on crowded streets in 55 countries so far, all on a Bangladeshi passport. Each one taught me something an office never could.

At home, my two nieces have my whole heart. When the house finally goes quiet, I reach for a book. I still prefer hard copies. They smell like peace. And some nights I am just thinking about the universe and a lot of what-ifs. Say hi. I would love to hear yours.

Roles

Where the time goes.

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Award · 2026
ASPAC Most Outstanding Local Organization

JCI Dhaka Founders, in the year I served as Local President.

The JCI ASPAC 2026 Most Outstanding Local Organization trophy
Off the clock

55 countries with a Bangladeshi passport.

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Speaker kit

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Afshana Diya is co-founder of xCloud, CMO of Startise and Local President of JCI Dhaka Founders. She has launched 30+ software products used by more than 8 million people worldwide and has explored 55 countries with a Bangladeshi passport.